#startwithwhy Campaign


Written by Ines Fonseca on Wednesday, February 22th, 2017


Work is hard. Nowadays, we seem to be running all the time and trying to keep up with all the changes happening in the world and in our workplace. Much of the time, we end up doing the same things everyday, every week. When we finally stop and ask ourselves: “Why am I doing this?”, we realise we don’t have the answer for that. In the middle of all the running, we realise that the passion for our work is gone. Or, sometimes, we’ve been doing the same thing for so long that we forget why we started doing it in the first place.

The other day, in the middle of a random search on Youtube, I came across a very interesting video of Simon Sinek. The video, named “Start with Why”, was featured as a TED Talk and talks about how lots of companies (and by default we feel, charities), when communicating to their audience, always seem to focus on what they do, rather than why they do it. And this is exactly what many of us have been doing with our lives: we know what we do, but can’t really say why.

Still inspired by the TED Talk, we at Makerble thought that it would be nice to go back to basics and start with why. So, why then, does Makerble do what it does?


The quick answer is: we want to make the world a better place faster. How? By enabling people involved in social change to work together to measure, iterate on and fund ambitious solutions.


There are a few of our core values at the heart of this: one, we’re stronger together, especially when united by a common cause, second: effecting social change is hard and so failure is inevitable while iteration and reflecting on learnings are essential; three: to know what to iterate on we first need to understand where we are. To do that we need to measure what we’re doing.

The “start with why” campaign starts now. We want to know why do you do what you do. What makes you get out of bed in the morning with a smile on your face, even though it’s cold, raining, and you’ll probably miss your train?

Share your stories with us using the hashtag #Startwithwhy. Let’s remind ourselves of why we started working in charity in the first place.

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